Who we are
Founded in the 1980’s, our farm was established as a familly retreat away from the city hustle with the aim of producing qualitative pesticide-free and highly nutrious produce.
We since then evolved to become a leading producer of pitayas in Morocco.
Leading Morrocan grower and exporter
The scientific name of the pitahaya is hylocereus megalanthus, known as pitahaya or pitaya, a species of the cactus’s family. We have a vertically integrated company : we cultivate, harvest, pack and export our own products from Morroco. Our own farm produce red and yellow varieties of pitayas.
100% Certified
From field to market, our pitayas are cared for to hold nothing but its own natural and mind blowing taste.
Our guaranty is backed by several national and international certifications.
News & Events
February 7 to 9th, 2024
Join us at Fruit Logistica Berlin from 7-9 feb. 2024.
Visit us in Berlin ! Meet us at the Moroccan Pavilion Stand G-22, Hall 22, North Entrance.
15 Jan 2023
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OUR TEAM WORK WITH PASSION, HONESTY & COMMITMENT
Abdelali Lahlou
Founder
Founder of Frutenza, he is the veteran agriculturist of the company since the 1980’s. He guides the team in the execution of all field activities of the company. Abdelali Lahlou has his roots in farming and contribute with depth experience in all aspects of infrastructure space and crop management such as soil, nutrients, and water.
Omar Lahlou
Farm Manager
Engineer by profession, farmer by passion. Co-founder of Maroc Frost company and manager of Frutenza farm, he is the boss we all want NOT NOT to have. Passionate about the cultivation of exotic fruits and constantly seeking to improve the quality and satisfaction of its customers. He gained vast experience, having worked with his father to grow the family’s infrastructure business successfully. He played major role in the R&D and international export. Omar Lahlou regularly visits leading fruit farms and research centers around the world, investing considerable time to train about the latest farming systems, source the best seedlings.
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